From rowing to steering: a year of AI-assisted engineering at XEO 360

A one-year retrospective on AI-assisted engineering at XEO 360. Writing code got dramatically cheaper and almost everything around it got harder. This covers what broke, which engineering practices gained value, and what we're changing next.

Bruno Felix

October 23, 2026

January 15, 20265 min read

Making AI Search Profitable — Why Your Brand Website Is the Right Place to Start — and the Wrong Place to Stop

Success in AI Search goes far beyond the brand's website. Learn why optimizing your site is necessary but insufficient, and how to engineer distributed credibility for profitable AI Search.

AI Search

GEO

Strategy

Jason Forbes

March 20, 20254 min read

Via $400B, Consumer Businesses Face a Reckoning as AI Intermediaries Reshape Profitability

AI assistants and companions are rewiring discovery and profitability. Learn how the $400B marketing pie is shifting and why brand presence in AI is the next competitive advantage.

Marketing

Strategy

Jason Forbes