Making AI Search Profitable — Why Your Brand Website Is the Right Place to Start — and the Wrong Place to Stop

Success in AI Search goes far beyond the brand's website. Learn why optimizing your site is necessary but insufficient, and how to engineer distributed credibility for profitable AI Search.

Jason Forbes

January 15, 2026

March 20, 20255 min read

Via $400B, Consumer Businesses Face a Reckoning as AI Intermediaries Reshape Profitability

AI assistants and companions are rewiring discovery and profitability. Learn how the $400B marketing pie is shifting and why brand presence in AI is the next competitive advantage.

Jason Forbes

Making AI Search Profitable — Why Your Brand Website Is the Right Place to Start — and the Wrong Place to Stop

Success in AI Search goes far beyond the brand's website. Learn why optimizing your site is necessary but insufficient, and how to engineer distributed credibility for profitable AI Search.

Jason Forbes

January 15, 2026

March 20, 20255 min read

Via $400B, Consumer Businesses Face a Reckoning as AI Intermediaries Reshape Profitability

AI assistants and companions are rewiring discovery and profitability. Learn how the $400B marketing pie is shifting and why brand presence in AI is the next competitive advantage.

Marketing

Strategy

Jason Forbes