Number of consumers and shoppers now using LLMs like Gemini, AI Overview and Perplexity on a monthly basis
"Prioritize citation sources based on mention volume and brand ranking. Focus on sources where the brand is not ranked number one and consider the level of impact and effort required for implementation."
% of LLM citations being sourced from a brand's website. 3rd party sources like Reddit, Youtube and Amazon dominate
"LLMs are trained to infer trust from signal convergence: when multiple unrelated sources independently reinforce the same attributes, benefits, or cautions, confidence rises. When information exists in isolation, even if it is accurate - LLM confidence is fractional."
