Number of consumers and shoppers now using LLMs like Gemini, AI Overview and Perplexity on a monthly basis
"Prioritize citation sources based on mention volume and brand ranking. Focus on sources where the brand is not ranked number one and consider the level of impact and effort required for implementation."
% of LLM citations being sourced from a brand's website. 3rd party sources like Reddit, Youtube and Amazon dominate
LLMs are trained to infer trust from signal convergence: when multiple unrelated sources independently reinforce the same attributes, benefits, or cautions, confidence rises. When information exists in isolation, even if it is accurate - LLM confidence is fractional.
Size of the US advertising pie that is now being disrupted by LLMs like Gemini, ChatGPT and Perplexity
"An overall majority of Gen Z's and Millennials are now ready to choose AI assistants that bring more personalized recommendations. Already, 160m US adults are using voice assistants like Siri and Alexa"